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The FOR THE MOMENT campaign follows our top athletes on their very personal and challenging journey to Japan this summer. From Running to Volleyball and from Handball to Tennis, we will release a series of videos over the coming months uncovering the unseen side of some of our most exciting athletes' lives and the extraordinary work they have put in to push themselves past their limits and Reach Beyond.
In the search for excellence, to do their best and to face the world’s best athletes, we tried to capture the often grueling daily routines of our brand ambassadors as well as the lives of those closest to them to understand exactly what it takes to prepare for the ultimate test. It’s tens of thousands of hours behind the curtains for the moment on center stage and the chance to be written into history forever.
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The latest addition to our For The Moment campaign features Emily Defroand, a dynamic, committed midfield hockey player who represents both Great Britain and England. Since her international debut in 2017 she has gone on to collect over 50 senior caps and win medals at Commonwealth & European championships. Emily is an ardent follower of many different sports and calls upon her experiences to motivate young athletes towards pursuing their ambitions. In this video Emily tells us all about the highs, lows, sacrifices and rewards that sport provides.
For the Moment
The FOR THE MOMENT campaign follows our top athletes on their very personal and challenging journey to Japan this summer.
ROBERT FARAH AND JUAN SEBASTIAN CABAL
We visit Bogota, Colombia in the next instalment of our "For the Moment" campaign to see how childhood friends Juan Sebastian Cabal and Robert Farah have captivated a nation by their meteoric rise to the top of the tennis world. Having won back to back Grand Slams at Wimbledon and the US Open, the Colombian duo finished the year as the World No.1 ranked men's doubles players. It's certainly not been an easy ride for them particularly in a football crazy country not renowned for tennis - but they've done it their way, through hard work, friendship, trust and understanding. Cabal and Farah are the complete package and the new masters of their craft, inspiring a new generation of Colombian tennis players and fans following their every move.
Holly Bradshaw is the most decorated pole vault athlete in British history. Having played many sports at a young age, Holly knew pole vault was her calling from the moment she attended her first coaching session. She has gone on to collect 12 national titles indoor and outdoor, European indoor gold and a fine collection of medals at international level – she has also been UK record holder for nine years. Holly is an exceptional ambassador for female sport, passionately encouraging women and girls to participate, inspire and achieve their goals.
Seremaia "Jerry" Tuwai Vunisa
Seremaia "Jerry" Tuwai Vunisa has already written a piece of history in Rugby. He and his team, the Fiji Sevens, returned home from Rio 2016 with a shiny, gold medal on their chest. From that moment onwards, Jerry has worked and trained even harder, giving all himself to re-pay the sacrifices made by his parents. Indeed, their endorsement made him the incredible athlete he is today. Part of his mission is also to inspire the next generation of Fijians and to show that anything is possible. Any dream can become true.
The second chapter of our story comes from Pécs, Hungary. Dive into Bence Bicsák’s life with us and discover what a Triathlete’s day looks like. Learn about his efforts, sacrifices and long training sessions to reach the ultimate goal. Ranked among the world’s top 10 triathletes, Bence is restlessly training to be the best, day after day, because even the smallest detail can make the difference between winning or losing. All, for the moment.
Anders Berntsen Mol & Christian Sandlie Sørum
From out of the cold to conquering the beach. The campaign’s journey starts with the remarkable story of best friends Anders Bertsen Mol and Christian Sandlie Sørum who compete in the Men's Beach Volleyball Doubles. They have a great chance of winning but unlike their competitors they’ve had to learn the hard way, training in subzero conditions and battling the bitter cold of the Norwegian Winter.