HISTORY ISN’T MADE IN ONE DAY. GIVING IT ALL UP......For the Moment

The FOR THE MOMENT campaign follows our top athletes on their very personal and challenging journey to Japan this summer. From Running to Volleyball and from Handball to Tennis, we will release a series of videos over the coming months uncovering the unseen side of some of our most exciting athletes' lives and the extraordinary work they have put in to push themselves past their limits and Reach Beyond.


After Helen Glover returned from Rio in 2016 with a glorious gold medal, emulating her achievement in London four years previously, she took the decision to step away from her beloved sport of rowing. In the years that followed she didn’t so much as sit in a boat or on a rowing machine, instead starting a family and dedicating her time to raising three children. During the 2020 lockdown she returned to the rowing machine to discover that she still had the fitness and passion to compete at the highest level. Helen hopes her incredible journey can help inspire people and show that having children should not mean an end to something that they are passionate about.

Brayelin & Jinery Martinez - For the Moment Campaign

Brayelin & Jinery Martinez

Brayelin and Jinery Martinez were born in Santo Domingo, on a small Ca...

Helen Glover - For The Moment

Helen Glover

After Helen Glover returned from Rio in 2016 with a glorious gold meda...

Jonathan Goerlach - For The Moment

Jonathan Goerlach

Making his triathlon debut in 2012, we are proud to share the story of...

Emily Defroand - For the Moment campaign

Emily Defroand

The latest addition to our For The Moment campaign features Emily Defr...

For the Moment

The FOR THE MOMENT campaign follows our top athletes on their very per...

Robert Farah and Juan Sebastian Cabal - For the Moment campaign

ROBERT FARAH AND JUAN SEBASTIAN CABAL

We visit Bogota, Colombia in the next instalment of our "For the Momen...

Holly Bradshaw - For the Moment campaign

Holly Bradshaw

Holly Bradshaw is the most decorated pole vault athlete in British his...

Seremaia "Jerry" Tuwai Vunisa - For the Moment campaign

Seremaia "Jerry" Tuwai Vunisa

Seremaia "Jerry" Tuwai Vunisa has already written a piece of history i...

Bence Bicsák - For the Moment campaign

Bence Bicsák

The second chapter of our story comes from Pécs, Hungary. Dive into Be...

Anders Berntsen Mol & Christian Sandlie Sørum - For the moment campaign

Anders Berntsen Mol & Christian Sandlie Sørum

From out of the cold to conquering the beach. The campaign’s journey s...