The Collection
Mizuno presents Countryside: the new Kizuna Pack starring the Contender in three new iterations, each celebrating a different element of life in the countryside as well as the desire to reconnect with nature.
#Country Side Pack
Country Side Pack
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The Inspiration
Explore the growing trend of embracing natural living and reconnecting with the simplicity of rural life in contrast to the chaos of urban living. The Countryside Pack, a collection of shoes, pays homage to various facets of rural living, with each design inspired by elements such as Japanese rice fields, honey production techniques, and the art of fruit picking. Dive into the campaign shoot for the Kizuna pack, set against the breathtaking landscapes of the Japanese countryside, highlighting the profound connection between the footwear collection and the tranquility of rural environments.
The Shoes
The focus of this pack is The Contender, initially introduced in 1995 as a versatile and well-cushioned sneaker for runners. Its durable canvas and suede upper combines comfort with a unique blend of casual and sporty aesthetics. Each shoe in the collection, adorned in three distinct shades, features woven labels on the tongue with illustrations representing the inspiration behind the style, ranging from a bee to fruit or a rice plant.