CONTENDER PREMIUM

The Contender is an archive silhouette which was originally released in 1995, featuring design ideas from Mizuno’s founder, Rhiachi Mizuno. This was a lightweight style characterized by stability and support, created for entry level runners who were looking for a well cushioned shoe suitable to run on or off road. For the upper, the original Contender combined mesh with suede reinforcements for a durable construction whilst maintaining maximum comfort. The midsole is a single density compression moulded EVA foam with Mizuno’s Transpower technology in the heel, a highly responsive foam insert that also provides shock absorption and added cushioning. For the outsole, a new one-piece solid rubber was used with forefoot flex grooves for a smoother transition from heel to toe. The 90 classic look and the balanced way the canvas mesh and premium suede are alternated create a unique mix between a casual feel and the sporty origins of this silhouette. Colour direction is mostly tonal with light contrasts and subtle accents or contrasted sole elements.