The campaign shoot emphasizes the connection between this pack and Kintsugi. The Japanese artist, Takehito Kobayashi, is being featured while creating a unique Runbird logo, through the real Kintsugi technique.

Takehito Kobayashi was introduced to pottery since a very young age and has dedicated most of his life to Kintsugi. In 2009, upon his return from a European trip where he discovered different repairing techniques, he opened Wad: a store based on the concept of “good Japanese products”. Today, Takehito is mainly active in Osaka where he holds Kintsugi workshops and consults on art pottery.