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The FOR THE MOMENT campaign follows our top athletes on their very personal and challenging journey to Japan this summer. From Running to Volleyball and from Handball to Tennis, we will release a series of videos over the coming months uncovering the unseen side of some of our most exciting athletes' lives and the extraordinary work they have put in to push themselves past their limits and Reach Beyond.
In the search for excellence, to do their best and to face the world’s best athletes, we tried to capture the often grueling daily routines of our brand ambassadors as well as the lives of those closest to them to understand exactly what it takes to prepare for the ultimate test. It’s tens of thousands of hours behind the curtains for the moment on center stage and the chance to be written into history forever.
From out of the cold to conquering the beach. The campaign’s journey starts with the remarkable story of best friends Anders Berntsen Mol and Christian Sandlie Sørum who are aiming to take the world by storm in Japan and win gold in the Men’s Beach Volleyball Doubles. They have a great chance of winning but unlike their competitors they’ve had to learn the hard way, training in subzero conditions and battling the bitter cold of the Norwegian Winter.
The second chapter of our story comes from Pécs, Hungary.
Dive into Bence Bicsák’s life with us and discover what a Triathlete’s day looks like. Learn about his efforts, sacrifices and long training sessions to reach the ultimate goal.
Ranked among the world’s top 10 triathletes, Bence is restlessly training to be the best, day after day, because even the smallest detail can make the difference between winning or losing.
All, for the moment.
Seremaia "Jerry" Tuwai Vunisa has already written a piece of history in Rugby. He and his team, the Fiji Sevens, returned home from Rio 2016 with a shiny, gold medal on their chest. From that moment onwards, Jerry has worked and trained even harder, giving all himself to re-pay the sacrifices made by his parents. Indeed, their endorsement made him the incredible athlete he is today. Part of his mission is also to inspire the next generation of Fijians and to show that anything is possible. Any dream can become true. #ReachBeyond
Uncover the unseen side of our most exciting athlete’s lives. Subscribe now to be part of this journey!