A strong belief that a passion for sports, no matter the level, encourages everyone to push their limits and be a better version of themselves formed the spirit of Rihachi and Rizo Mizuno in 1906 when they founded the brand and is why we continue to focus on the advancement of sporting goods and the promotion of sports worldwide. Breaking the barriers with our philosophy and brand values for more than 100 years we have embodied our message into our brand slogan “Reach Beyond”.