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Born Japanese takes a look into Mizuno’s unique balance between tradition and innovation which constitutes to the very soul of Japanese identity. With this campaign we embrace the culture and heritage that define our values and products.
Wave of the Future
The styles within this collection reflect the rare balance between embracing one’s heritage and striving towards a fresh perspective. The Japanese soul within this pack is represented by the brand moving towards a modern aesthetic while honouring its past.
Past, present, and future are linked together to represent the very essence of running according to Mizuno: The Wave Rider 10 looks back at the Wave Rider 1 OG, while progressing towards the Wave Rider Neo. The white upper and red accent of the Wave Rider 10 is a definite call-back to the sneaker’s performance roots while the black motif serves as a direct reference to the original Wave Rider 1 OG.
City Wind OG
Mizuno's court tradition is embodied by the City Wind, a classic style modeled after the iconic shoe. Coming directly from Mizuno's 1990 tennis catalogue, the City Wind has not strayed from the original silhouette and sought to reproduce the model using only the finest materials. This style represents a timeless approach to the court aesthetic while also presenting a starkly modern and fresh appeal, creating a rare balance between heritage and the present.
This iconic shoe, characterized by a traditional white base and enriched by the red RunBird on the side, speaks to all those with a contemporary, pared-down sense of style.