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Born Japanese takes a look into Mizuno’s unique balance between tradition and innovation which constitutes to the very soul of Japanese identity. With this campaign we embrace the culture and heritage that define our values and products.
Wave of the Future
The styles within this collection reflect the rare balance between embracing one’s heritage and striving towards a fresh perspective. The Japanese soul within this pack is represented by the brand moving towards a modern aesthetic while honouring its past.
Past, present, and future are linked together to represent the very essence of running according to Mizuno: The Wave Rider 10 looks back at the Wave Rider OG, while progressing towards the Wave Rider Neo. The white upper and red accent of the Wave Rider 10 is a definite call-back to the sneaker’s performance roots while the black motif serves as a direct reference to the original Wave Rider 1 OG.
Born Japanese